Culture
Our network fosters a culture of giving, best highlighted via our partnership with children’s cancer charity The Sunshine Kids Foundation. To date we have raised millions of dollars for this wonderful organization.
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Why us?
At Berkshire Hathaway HomeServices, you're not just investing in a brand—you’re aligning with a globally respected name and a business model built for growth. As a franchisee, you gain access to powerful technology, expansive marketing platforms, and enterprise-level support designed to help you scale with confidence. We’re here to help you grow your business, strengthen your market position, and create something that lasts. Join a network that’s built for performance, anchored by a brand that stands for excellence.
Your building blocks for success
A respected global brand
Wherever you are in the world, Berkshire Hathaway HomeServices is a name people know and trust. With our global marketing campaigns, expansive international network, and powerful reputation, brokerages with the Berkshire Hathaway HomeServices name benefit from worldwide recognition that sets them apart from the competition.
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Tech that powers growth
In an industry moving at the speed of light, our technology helps your brokerage and agents shine brighter than ever before. With innovative CRMs, sleek website options, marketing dashboards, and more, you are empowered to choose the services that best fit your unique circumstances—and help your agents save time and focus on building their business.
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Superior marketing support
Our expansive marketing support is second-to-none. With a vast selection of customizable marketing materials at your disposal—spanning digital, print, and video—plus innovative programs for targeting homebuyers, scheduling social media posts, creating compelling listing videos, and much more, you and your agents will find everything you need to support your business and help it grow.
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Training that adds real value
The best agents never stop evolving, which is why we offer a robust learning platform designed to help them grow with confidence. From new agents building their foundation to seasoned pros looking to sharpen their edge, we have on-demand courses, live training sessions, expert-led coaching, and more designed to fuel their ambition and help them reach their full potential.
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Dedicated support
Whether new to the network or a seasoned Berkshire Hathaway HomeServices brokerage, our Business Consultants provide ongoing analysis, strategic planning, and training in an ever-evolving relationship that grows with the brokerage. With a focus on creating consistency and promoting sustainable growth, Business Consultants offer support that no other competitive franchise brand provides.
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True international connectivity
Many brands can boast about a global network, but what’s missing from most of them is the key ingredient—connectivity. Once part of the Berkshire Hathaway HomeServices family, you’ll find a legion of new fans cheering you on from across the globe, allowing you and your agents to swap tips and referrals, giving you an advantage that other networks can only dream of.
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Events
The energy of a Berkshire Hathaway HomeServices event can only be appreciated in person: from network-wide conventions to specialist gatherings, there are various opportunities to learn, connect, grow, and celebrate.
Luxury
A brand synonymous with excellence deserves a luxury program that goes beyond expectations—complete with elite marketing tools, exclusive networking, and resources tailored for high-end properties.
Commercial
Your commercial real estate agents will enjoy access to a robust set of tailored resources and dedicated training opportunities in an environment that thrives on collaboration, allowing them to drive exceptional results within their zone of influence.
Your building blocks for success
A respected global brand
Name recognition is a powerful marketing advantage—and one brokerages start to benefit from as soon as they join the Berkshire Hathaway HomeServices network. Agents are proud to share that they operate under the Berkshire Hathaway HomeServices brand—a name synonymous with longevity, trust, and prestige.
Tech that powers growth
While some brokerages focus on the hot tool or CRM of the day, we take a longer-term, more flexible and more unique approach to technology. Our exclusive REflex platform gives brokerages the power of choice. Select your own CRM, website, and tools, and connect them seamlessly through our open, real-time ecosystem. Whether using our proprietary CRM, KVCore, or another approved vendor, integration is smooth and supported.
It’s a future-proof, flexible approach that keeps your tech stack adaptable and your business moving forward, making REflex a true game-changer in real estate.
Superior marketing support
In an industry where differentiation is key, the marketing materials you utilize can make or break your business. That’s why we offer support in this area like no other—your agents will be thrilled to gain access to our vast suite of professionally designed assets sure to make them stand out in a crowded market, save them hundreds of valuable hours, and present them as trustworthy real estate experts.
Training that adds real value
Our Learn Center was built to help your agents grow—and your business thrive. Designed for all experience levels, the platform features on-demand courses, live training, and expert coaching across key areas like leadership, commercial real estate, new agent onboarding, and our proprietary tech tools. It’s professional development with purpose—created to elevate performance, retention, and reputation across your entire team.
Dedicated support
Our Business Consultants’ priority is to help you achieve your business and growth goals. Whether you want to recruit, retain, increase agent productivity, manage expenses, or achieve growth through mergers and acquisitions, your Business Consultant is ready to assist. They are your closest corporate advisor who serves as the front line, go-to person for the guidance and expertise you need to take your business to the next level.
True international connectivity
There’s something quite special about joining an organization where 50,000 people are suddenly on your side, rooting for you and your brokerage, and providing you with additional support that elevates your business beyond what it was previously capable of. With global events that bring the whole network together, online chatter groups that allow you to instantly connect with professionals around the world, and a social media network filled with agents championing each other, being part of the Berkshire Hathaway HomeServices global network is like joining a team with thousands of dedicated, helpful supporters.
Culture
Joining the Berkshire Hathaway HomeServices network means aligning with a brand that values purpose as much as performance. You will be part of a culture known for giving back—where community impact and business success go hand in hand. Our network’s support of The Sunshine Kids Foundation isn’t just a charitable initiative; it’s a shared value. Brokers across the globe proudly rally their offices, agents, and communities to support children with cancer—building connection and culture along the way.
Events
Whether it’s networkwide extravaganzas like the annual Sales Convention, or role-focused get-togethers like the much-loved Marketing Forum, hosting network members from around the world to interact and grow together isn’t just what we do, it’s part of who we are. Berkshire Hathaway HomeServices events are where growth, recognition, and connection come to life.
Sales Convention is our flagship event, uniting network members from around the world for learning, networking, and world-class celebration. Broker bulk registration discounts make it a powerful tool for retention and recruitment.
Summit Conference brings together top-producing agents for high-impact education and exclusive networking.
Berkshire Elite Circle is an invitation-only event for the Top 50 companies in the network—a space for broker/owners and CEOs to connect, celebrate success, and exchange best practices among the brand’s most accomplished leaders.
Marketing Forum is a dynamic gathering of marketing professionals which facilitates idea sharing and keeps attendees on top of the latest industry trends and our latest brand campaigns and exciting technology updates.
These events are more than conferences—they’re catalysts for collective success.
Luxury
The Berkshire Hathaway HomeServices Luxury Collection comprises an exclusive group of real estate professionals and an unparalleled portfolio of the most magnificent homes around the globe. Our Luxury Collection Specialists are among the most revered in the industry for their unwavering commitment to excellence and an undeniable passion to serve.
With vision, commitment, determination, and elegance, Luxury Collection Specialists provide white glove service for those seeking or selling homes. Powered by a brand that offers what no other can and whose ethos is founded on trust, stability, integrity, and longevity, Berkshire Hathaway HomeServices Luxury Collection Specialists pair invaluable knowledge with exclusive access to advanced tools and vast global connections. The result, a collection of real estate professionals who are uniquely distinguished and equipped to help you navigate the luxury market, in nearly every corner of the world.
Commercial
Commercial Services at Berkshire Hathaway HomeServices is based on these four pillars for success:
Education: Comprehensive educational resources have been designed to keep agents informed and empowered, with webinars, masterminds, and specialty groups.
Technology: Cutting-edge technology solutions simplify real estate transactions. We offer some of the most advanced marketing and CRM platforms tailored for commercial real estate professionals.
Collaboration: Agents experience exceptional results through strategic collaboration with our network of commercial real estate professionals, sharing knowledge, attending live sessions, and referring business.
Marketing: Visibility is maximized through our targeted marketing efforts and materials, together with our relationships, reputation, and strong brand presence.
